cutterschoice Posted October 29, 2008 Share Posted October 29, 2008 I've watched the trailer 4 times now, if I watch it one more time, will I have to contact youtube to activate it so I can watch it a sixth time, sorry just kidding lol Link to post Share on other sites More sharing options...
playmaker Posted October 29, 2008 Share Posted October 29, 2008 As Miles says, this is aimed at new customers and not people like us. In text book marketing terms there is a process that customers go through: Attention - Interest - Desire - Action. We all move very quickly through the first three as we are looking for information on the new game, so the advert is not really aimed at us. Instead the advert brings the game to the attention of the FM virgins, which then spurs them to seek out information about the game (the interest part) from the website, friends, magazines or the dvd back cover which hopefully then sparks desire to buy the game and the actually action of buying the game. So in text book marketing terms, I think the ad is spot on. Link to post Share on other sites More sharing options...
LewisQ Posted October 29, 2008 Share Posted October 29, 2008 I didn't like it, the premise is good but watching bibbed players mess about on a training field doesn't set the heart racing so the contrast being sought doesn't come off. Plus the hand-clapping motif is pretty gay. </constructive criticism> Link to post Share on other sites More sharing options...
Jakeitfc Posted October 29, 2008 Share Posted October 29, 2008 A great trailer but i preffered the 08 one alot more. Link to post Share on other sites More sharing options...
Twellman24 Posted October 29, 2008 Share Posted October 29, 2008 I've watched the trailer 4 times now, if I watch it one more time, will I have to contact youtube to activate it so I can watch it a sixth time, sorry just kidding lol BWAHAHAHAHAHAHA legendary lol Link to post Share on other sites More sharing options...
estoniabomba Posted October 29, 2008 Share Posted October 29, 2008 It wasn't that great really. The song was though. Link to post Share on other sites More sharing options...
Guest Vilosophe Posted October 29, 2008 Share Posted October 29, 2008 Miles, why does the "universal" badge appear in the trailer if FM09 doesn't support it ? Link to post Share on other sites More sharing options...
SI Staff Ter Posted October 29, 2008 SI Staff Share Posted October 29, 2008 Maybe next time we should have a drumming giraffe or something instead Link to post Share on other sites More sharing options...
matt_neil41 Posted October 29, 2008 Share Posted October 29, 2008 Is that a promise Ter ? Link to post Share on other sites More sharing options...
malleria Posted October 29, 2008 Share Posted October 29, 2008 Great advert very smooth sums up everything that's involved in being a manager, which bits are going to fit into 20 seconds, by the way Miles the song ' Black loves ' by Goose, absolutey fantastics, superb song. p.s. Miles you should of been the manager in the advert that said ' It's what i do '. Link to post Share on other sites More sharing options...
magnoliadave Posted October 29, 2008 Share Posted October 29, 2008 i didnt like it one bit in fact didnt i see you guys making the video last sunday down the local park. sunday league stuff Link to post Share on other sites More sharing options...
Facers1 Posted October 29, 2008 Share Posted October 29, 2008 Very good .... Link to post Share on other sites More sharing options...
tithedaddy Posted October 29, 2008 Share Posted October 29, 2008 i really dont know why your all getting worked up about how good the ad looks i mean your already gonna buy it so you dont have to like it really tbh !! they hopin it will bring in more players but thats for them to worry about ! ! i like the ad but even if i didnt its not like it would put me off buying it. Link to post Share on other sites More sharing options...
cmontheloknow Posted October 29, 2008 Share Posted October 29, 2008 All style no substance. Link to post Share on other sites More sharing options...
digsy11 Posted October 29, 2008 Share Posted October 29, 2008 Maybe next time we should have a drumming giraffe or something instead Could you not afford the Ape from the Cadburys ad? Link to post Share on other sites More sharing options...
peter-evo Posted October 29, 2008 Share Posted October 29, 2008 I love the trailer, best ending ever. "It's what I do" Sounds like James Bond Link to post Share on other sites More sharing options...
Michael F Posted October 29, 2008 Share Posted October 29, 2008 Could you not afford the Ape from the Cadburys ad? nah they aint got that much money. Hire an ape outfit from a costume shop & get Miles to dress up, much cheaper! Link to post Share on other sites More sharing options...
trekman Posted October 29, 2008 Share Posted October 29, 2008 I liked it. One thing though you should have put yourself in it Miles as the Manager. Link to post Share on other sites More sharing options...
s28 Posted October 29, 2008 Share Posted October 29, 2008 i saw trailer it was not as good as last season one and also you should have shown the game in fm 2009trailer. whether transfer market, game play, club, manager stuff. Link to post Share on other sites More sharing options...
antyoung Posted October 29, 2008 Share Posted October 29, 2008 Fantastic ad Miles. Sent a shiver down my spine. My wife just doesnt get the whole 'Its what I do ' thing. She just moans every time I load up the game. I will be playing because it's what I do, just like I have done over the past 12 years since CM 96. Cheers SI Link to post Share on other sites More sharing options...
Cityull Posted October 29, 2008 Share Posted October 29, 2008 I think its ok and all but doesn't really sell FM09 it just shows a few football related things... but the game will be the biggest ever seller I think breaking all kinds of records all the same Link to post Share on other sites More sharing options...
Tottiseiya Posted October 30, 2008 Share Posted October 30, 2008 Looks good！ Link to post Share on other sites More sharing options...
Navie Posted October 30, 2008 Share Posted October 30, 2008 This is what I have to say about the trailer...its pure garbage and thats an honest opinion. Why have something boring? Why not put in actual gameplay 3D footage?...Why not show it off to make it more appealing? If I never played FM that trailer wouldn't make me think about buying the game or even bothering with it. Basically a pure waste of time if anyone asked me! Link to post Share on other sites More sharing options...
BoroJoe Posted October 30, 2008 Share Posted October 30, 2008 Nice one SI! Link to post Share on other sites More sharing options...
Walcott\'s Wonderkids Posted October 30, 2008 Share Posted October 30, 2008 It's ok... but I think last years "what if" trailer would have had a far greater effect on a new, mainstream TV audience. Saying that though, SI would get slated by some people if they used the same ad two years running and last years trailer is virtually 2 minutes long which doesn't really make it cost effective for TV. I'm sure it might grow on me, but some of the advert doesn't intimate whether its a footy management or a footy playing game like PES or FIFA, where as last years was pretty obvious what the trailer was about. Anyhow, I hope the trailer is beneficial for you. Link to post Share on other sites More sharing options...
monkeezgob Posted October 30, 2008 Share Posted October 30, 2008 Who's the manager in the video?He's got Phil Brown's stubble and jawline, but it's obviously not him - anyone famous? To be honest the representation of the manager in the trailer reminds me more of Roy Keane than it does Phil Brown. Clearly it's not Keane, but that's who this puts in my mind. Link to post Share on other sites More sharing options...
Gedge Posted October 30, 2008 Share Posted October 30, 2008 i think this is a basic marketing error to produce an ad that has nothing to do with the product. I would expect to see at least one of the key features such as the 3d engine. Show me a menu option, show me anything at all to do with the actual product. It's kind of like watching a McDonald's commercial where all we see is people eating food but not necessarily the food that McDonald's sells. Sure it gets me interested in eating food, but not necessarily the golden arches. Watching this ad made me want to watch a football match, but not for one second did it make me want to book a vacation day on the day of release. If this is a trailer like the title suggests, this goes down as the first trailer I've ever seen without ever seeing the product. Leads me to believe this game is not weeks away from distribution. That's just my two cents. Link to post Share on other sites More sharing options...
Theres only one GV! Posted October 30, 2008 Share Posted October 30, 2008 I like the advert! Thats what i do. Would have been cool to see something of the game too. Link to post Share on other sites More sharing options...
port-ton Posted October 30, 2008 Share Posted October 30, 2008 Was quite good, got the feeling though that it was trying slightly too hard to be a really cool advert, like the people who came up with it overthought everything a bit too much where as in the past FM trailers have been unique and cool. Thats the only minus points from me, but still a good effort. Link to post Share on other sites More sharing options...
No1Kopites Posted October 30, 2008 Share Posted October 30, 2008 Pure Quality!!! It makes it seem very professional and makes the game seem better in the eyes of a neutral. Very nice. Link to post Share on other sites More sharing options...
smithers08 Posted October 30, 2008 Share Posted October 30, 2008 The trailer makes me want to play FM even more . Great work Link to post Share on other sites More sharing options...
Super Bladesman Posted October 30, 2008 Share Posted October 30, 2008 I wonder what this is? The first rule of FM Club is that you don't talk about FM Club. Oh wait, no, I may have that wrong... Link to post Share on other sites More sharing options...
Northstand Posted October 30, 2008 Share Posted October 30, 2008 I Like it, but I still miss the sheep Link to post Share on other sites More sharing options...
peter-evo Posted October 30, 2008 Share Posted October 30, 2008 It would have looked tacky adding gameplay footage. Spore's trailer was similar, it didn't show anything from the game itself but still sold the product. This advert would catch your eyes and ears more than gameplay footage and the ending is sublime. Link to post Share on other sites More sharing options...
Evon Posted October 30, 2008 Share Posted October 30, 2008 It looks ok. But not too professional. Last year's one was better. Link to post Share on other sites More sharing options...
playmaker Posted October 30, 2008 Share Posted October 30, 2008 i think this is a basic marketing error to produce an ad that has nothing to do with the product. I would expect to see at least one of the key features such as the 3d engine. Show me a menu option, show me anything at all to do with the actual product. It's kind of like watching a McDonald's commercial where all we see is people eating food but not necessarily the food that McDonald's sells. Sure it gets me interested in eating food, but not necessarily the golden arches. Watching this ad made me want to watch a football match, but not for one second did it make me want to book a vacation day on the day of release. If this is a trailer like the title suggests, this goes down as the first trailer I've ever seen without ever seeing the product. Leads me to believe this game is not weeks away from distribution. That's just my two cents. Exactly how does an ad depicting a manager in a press conference, taking training and following his players out of the tunnel before the match have nothing to do with the product? It's not exactly cryptic. FM is about fueling the imagination, but it looks like a spreadsheet to the uninitiated. Advertising it's strength rather than it's apparent weakness is a good move. The uninitiated are not going to be won over by text based screenshots and the 3D, while a welcome addition is not exactly cutting edge. There is no marketing error - trust me, this is 100% text book marketing. The aim is to create awareness of the product, not to demonstrate it. It is how the entire marketing industry works. Warburton's created brand awareness without showing the product. We all know what women on roller skates are advertising, but we never see anyone using the product. It might seem like an error not to show the product, but it does work. The point about not taking a day off work on release day is irrelevant too. Ads like this are not aimed at 'early adopters'. Link to post Share on other sites More sharing options...
SI Staff Ter Posted October 30, 2008 SI Staff Share Posted October 30, 2008 i think this is a basic marketing error to produce an ad that has nothing to do with the product. I would expect to see at least one of the key features such as the 3d engine. Show me a menu option, show me anything at all to do with the actual product. It's kind of like watching a McDonald's commercial where all we see is people eating food but not necessarily the food that McDonald's sells. Sure it gets me interested in eating food, but not necessarily the golden arches. Watching this ad made me want to watch a football match, but not for one second did it make me want to book a vacation day on the day of release. If this is a trailer like the title suggests, this goes down as the first trailer I've ever seen without ever seeing the product. Leads me to believe this game is not weeks away from distribution. That's just my two cents. If you haven't seen any advertisements that don't show the product then you don't watch very many. We're out of the 80's now where ads are more about making you think about things rather than a demonstration of the product. How many of the recent PlayStation adverts make sense? The ad will raise awareness about Football Manager to those who see it and let people know that the new version is coming out. Link to post Share on other sites More sharing options...
Äktsjon Männ Posted October 30, 2008 Share Posted October 30, 2008 Personally I thought the 'If' trailer for FM 2008 was far, far better. But then I really hate the music on this one so maybe it's just that. Link to post Share on other sites More sharing options...
dudester Posted October 30, 2008 Share Posted October 30, 2008 Maybe next time we should have a drumming giraffe or something instead Dancing panda's Ter surely. I would have thought you would have a box shot of FMH as well though at the end? Link to post Share on other sites More sharing options...
Kill Rock Stars Posted October 30, 2008 Share Posted October 30, 2008 If you haven't seen any advertisements that don't show the product then you don't watch very many. We're out of the 80's now where ads are more about making you think about things rather than a demonstration of the product. How many of the recent PlayStation adverts make sense?The ad will raise awareness about Football Manager to those who see it and let people know that the new version is coming out. i have never before seen an ad for a computer game that doesn't show either actual game footage or cut scenes. certainly not one that has a whole seventy seconds to fill. i don't think this ad will do anything to raise si's customer base. word of mouth and the series' longevity do enough to gain the game new customers, a gaudy ad with no actual content, that does nothing more than tell prospective buyers that the game involves being a football manager (the clue's in the title) will have little effect. Link to post Share on other sites More sharing options...
flogside Posted October 30, 2008 Share Posted October 30, 2008 Lets be honest, do Cologne/Perfume adverts make one bit of sense whatsoever? Do they normally have anything to do with the actual product? Yet people still buy the products. This ad will raise awarenes of FM 09 to people that dont know about it, exactly what its intended for! As someone else stated on here, it doesnt matter to any of us on the forums as we are just slightly aware of FM 09 already lol Link to post Share on other sites More sharing options...
David Johnston Posted October 30, 2008 Share Posted October 30, 2008 Personally I didn't see anything in that ad that would make me go out and buy the game. Putting myself in the mindset of somebody who has never played the game before I would be left wondering what was actually being advertised. Ok you show the game at the end, so if you pick up on the name of the game you might be able to guess what it is all about, but maybe something to indicate what the game is about if the ad really is targetted at noobs. Link to post Share on other sites More sharing options...
iwillfinishaseason Posted October 30, 2008 Share Posted October 30, 2008 f**k me people analysing an advert just enjoy it for what it is jesus wept Good work SI Link to post Share on other sites More sharing options...
flogside Posted October 30, 2008 Share Posted October 30, 2008 Personally I didn't see anything in that ad that would make me go out and buy the game. Putting myself in the mindset of somebody who has never played the game before I would be left wondering what was actually being advertised. Ok you show the game at the end, so if you pick up on the name of the game you might be able to guess what it is all about, but maybe something to indicate what the game is about if the ad really is targetted at noobs. But perhaps by not giving everything away in the ad this will make people interested and want to know more about this game! Plus, with the title being Football Manager it does give it away abit what the game is all about! Maybe im wrong and the ad will flop, im not in advertising, just my personal opinion that i think it will do the job! Link to post Share on other sites More sharing options...
SmurfDude Posted October 30, 2008 Share Posted October 30, 2008 Some of you just don't understand marketing at all The ad isn't made to give everyone an in-depth look at the games features, it's there to provoke interest and grab the attention of football fans who are unaware that FM exists; and seeing as the ad will be played between a champions league game, the audience will be perfect and I guarantee you it will do it's job of getting a lot of attention Now suddenly these football fans who were once unaware of FM will search on the internet for information on it, they may even end up on this forum. This is now the point at which they find out about the features and their interest continues to rise, probably leading to them buying the game Link to post Share on other sites More sharing options...
iwillfinishaseason Posted October 30, 2008 Share Posted October 30, 2008 although to be fair, you wont grab the attentions of many Everton fans on a Champions League night Link to post Share on other sites More sharing options...
giblets_of_fire Posted October 30, 2008 Share Posted October 30, 2008 "Its what i do" When i heard that i felt an odd sense of pride well up inside me and i smiled. Football manager is what i do and i would like to thank SI for reminding me of it Its very true of FM that there is some inexplicable aspect to it that wont let me go and to try to capture that sense of pride is admirable Roll on FM09 p.s (it should have had Miles in it though ) Link to post Share on other sites More sharing options...
Barkermush Posted October 30, 2008 Share Posted October 30, 2008 Its an ok trailer, I like the Fm 08 trailer much more! (If you can keep your head when all about you are loosing there's and blaming it on you! Or live to the short sighted board who are demanding more for less .. etc) Watched that one over and over sent chills down my neck ha ha. But still can't wait for Fm 09 to come out though Link to post Share on other sites More sharing options...
monkeezgob Posted October 30, 2008 Share Posted October 30, 2008 f**k mepeople analysing an advert just enjoy it for what it is jesus wept Good work SI People get paid vast amounts in market research and advertising to do precisely that mate. The critcisms evident in this thread do seem to illustrate a certain ignorance of how advertising can and does work. No complaints from me. Well executed bit of work, great tone and a fantastic final line, clearly designed to raise product awareness and intrigue potential customers as well as inform the initiated. Link to post Share on other sites More sharing options...
javier_83 Posted October 30, 2008 Share Posted October 30, 2008 i miss the sheeps!! but very good trailer!! Link to post Share on other sites More sharing options...
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