I'll try and see if @Neil Brock is not too crazy busy and around to elaborate, but a good chunk of the FM user base aren't your typical gamers, they often only play FM. And if anyone wants see how often this happens anecdotally, have a look at the laptop and PC thread, people constantly looking for the cheapest laptop good enough to play FM, often stating they don't need it for anything else apart from that and work. Now if they represented 1,2, 5%, you could make that gamble, when its significantly more, that's a problem, and that's where @gunner86is spot on with migrating people away to different platforms, organically moving people away, without necessarily losing a big market chunk