You mean like when you pay for a ticket for a football match? Or when you subscribe to Sky, BT, Amazon etc for a sports subscription?
Saying that with a subscription to most TV providers like Sky, you still get adverts show between shows. So yes, for a lot of areas in life you pay for services which come with their right to advertise to you.
Movies, games, TV. Even when you get the bus or train there's often adverts inside the vehicle. This is not something new or unique.