For me there is, and should always be, choice you can make as a player.
You can have DoF handling transfers, not signing players you know to be wonderkids, restricting where you scout, setting yourself harder financial targets, try an implement a new tactical philosophy. The list can go on...
To a degree you can control how "easy" the game is, plus you can always start a new save and do something different.
That's it's greatest strength.