Because newgens created at the start of the game are supposed to be "filler" players for teams that have hardly any players. And if teams haven't got many players, it's probably a case of research missing a bunch of non-famous backups or the team having serious financial issues IRL, so it doesn't make sense to add new players that are better than most of the league's stars.
It was 115CA in the not too distant past (higher for leagues added after the start date). Was a very weird Premier League when I tried it...