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dumfounded by SI's incredibly late release of gameplay footage and new features


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It seems bizarre to me that SI waits until just weeks before release to reveal any sort of information about the upcoming game. I don't think I've ever seen another studio market their game in such a deliberately obscure way. It's frustrating to not have any idea of what a game is until it's on your doorstep. Why do this SI? The only reason I can think of is that they want people to just blindly pre-order so that they are already on the hook in the event that their is an underwhelming response to the new features and gameplay.

What do you guys think? Is there some marketing principle I am missing here? It just seems so absurd to me. Surely they have a pretty clear idea of what the upcoming game is going to be a few months in advance. 

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