Bought the game via Steam. How to check CD key ?

Simple enough question, how can I see my CD key ? In FM2010 there used to be an option if i right clicked the game in steam, but now I can't find it. Any ideas ?

if you bought on steam you wont get a cd key like last year , it only shows if you buy it in store and activate it on steam

Well that doesn't make any sense. How could I buy a game that doesn't have a license key ? Why wouldn't SI/steam allow me to see the cd key I paid money for ? A license code must be there, Steam can't just sell games without a license code.

When you buy the game with steam you buy a steam license for the game, therefore you don't need a license code. You pay money for the license, not for a key.

There is only a license key when you use steam to register and activate your DVD copy (boxed version)