Then the terminology is misleading. Why not just use the same term as reputation. And simply use the hidden numeric value of it? If you want to have a common ground for Social Media Followers depending on how the game calculates reputation, why not have a common ground for wages? Why not have same wage standards irrespective of what happens in real life?
But that won't happen because FM is supposed to be a realistic simulation. If something is included, at least some effort should be put in place to make it seem realistic. I am not saying it should be 100% correct. But this Social Media Followers data just looks like an effort of a few minutes, patched into club profile page to make it look cool....while being completely misleading. Either make it realistic to some extent, or rename it (reputation value or whatever), or scrap it.