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How do individual tv deals work in Italy?


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I've noticed a few clubs in Italy from the Serie B and down have individual tv deals while none in the Serie A have it. So I wonder what is the system for Italy?

-If a club promotes to Serie A while having a individual tv deal, what happens to their tv contract? And how does it evolve in the future?

I remember in FM2011 I took a C2A team to Serie A, got a new chairmen while in Serie B and he got me a individual tv deal which ended up becoming very lucrative in the Serie A as time progressed. I'm confused what the current system is tho, so any information is appreciated.

-Finally some clubs have individual tv deal set to -1, what does this mean? Chance of potential deal?

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