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Growing up Down Wembley Way When the FA announced plans to rebuild Wembley Stadium in 2003, the new stadium came with a promise of making Wembley "one of the largest regeneration projects in Europe." They announced plans to completely transform what was a run down and deprived area, turning it into a vibrant, thriving part of the country. What did they actually do? They built some shops. Wembley resides in Brent, one of the poorest boroughs in London, and arguably the country. 33% of households live in poverty, with 32% of employees earning less than the London Living Wage, the second highest rate for any borough in the city. It's incredibly ethnically diverse - 36% of Brent is White, 34% Asian, 18% Black, 5% Mixed Race and 5% 'other'. However, it's also very run down, and the new Wembley Stadium redevelopment hasn't given much - if anything - to the local community. Brent had the 5th most homicides in London between 2000-2012, and has a bit of a reputation for knife and gun crime. It borders on insanity. You have the 'home of English football' built here. but apart from building some new (expensive) shops and flats, very little has been done to provide real regeneration for the local community. What the area needs is something to bring them together, to give them something to do and keep kids away from falling into the spiralling trap of the gang lifestyle. Something like a football team, maybe?