Hi, we in the Czech republic thought of some improvements as well and here are some of them.
1. Definitely improve set pieces - make it possible to set different combinations as in real football.
2. AI's transfer are not good. Even the biggest clubs in Europe don't buy good players and it's a shame because then the game becomes too easy.
3. Improve the atmosphere on stadiums. Because now it doesn't matter how important match you play it's always the same.
4. It was definitely said in this topic but press conferences need to be enhanced.
5. Having a chance to influence a sponsor selection (when being a long time in the club).