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Board culture: Strive to make progress on and off the pitch


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I got a question.

I just had a takeover in my club and the new owner's culture is "Strive to make progress on and off the pitch".

Its very vague...Whats considered "progress" on and off the pitch? Winning trophies? Investing in new facilities? Making money? Winning lots of games?

I have never seen this type of culture before and got no idea what it means exactly. Anybody got and idea?

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