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BBC or ITV for the final?


BBC or ITV  

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  1. 1. BBC or ITV

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More detail from the Guardian - http://www.theguardian.com/media/2014/jul/14/world-cup-final-viewers-germany-bbc-itv

ITV’s five-minute peak, across the entire game, came towards the end of normal time with 4 million viewers at 9.45pm.

The BBC traditionally beats ITV in the World Cup ratings and this year was no different, with an average of 12.1 million (50.3%) against ITV’s 2.9 million (12%).

BBC1’s audience was down on the 2010 final, Spain’s 1-0 win over Holland, again in extra time, which averaged 12.7 million viewers across the entirety of the BBC’s coverage. ITV was up, albeit marginally, from 2.8 million.

BBC1’s peak audience was also down on four years ago, from 17.9 million in 2010. ITV had a peak audience of 3.8 million in 2010.

The match itself, which kicked off at 8pm, averaged 14.9 million viewers on BBC1, and 3.6 million viewers on ITV, a ratio of around four to one in favour of advertising-free BBC1, according to unofficial figures.

Although still a crushing win for BBC1, the ratio was slightly better for ITV than 2010, when BBC1 had a match average of 15.1 million and ITV 3.3 million.

Btw, if anyone wonders how they get the figures, this is how they do it: http://www.barb.co.uk/resources/reference-documents/how-we-do-what-we-do

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