Like anything that isnt a kit sponsor. So your run of the mill club who isnt Man Utd et al can progress to the Premiership or whatever and then get some other form of sponsorship (stadium, club, general etc).
I'm with Millwall and gained promotion to Championship but both my sponsorhip deals expired and we didn't get any fresh money. So no sponsors at all!!!
My finances are really bad - 75K transfer budget and 6K salary for key players which is really tough.
Do you know how to get new decent sponsorship deals? I do not see such option in 'Board requests' and I really need some.
Or I just sit back and wait for my lazy Board to find new sponsors - I'm now in March, the season is almost over and still nothing