They will have to activate at midnight between the 13th and 14th Nov, as if they don't do it till say 10am for example then customers will have the right to say they were sold a product on day of release and not able to use it the moment they had purchased without being given prior warning. The stores that sold the game on day will have to offer refunds for this and then have "legal practice" against the suppliers.
If you have a 24 hour store open that sells the game at 2am in the morning on the 14th November, no one is breaking any rules, but if they can't play this game due to an activation code not being available, then they do have grounds to say they have been sold the item "under false care of promise".
Now whilst its unlikely for any customer is to sue for this, i'm sure some idiot will try though, the bad press and PR could be very damaging. No matter how some will say it won't, I think your find once the press gets its teeth in and makes a big deal, it will damage. How many times have been seen a company say no problems, only to fall flat on its face?
I hope that Friday's forum isn't full of can't play due to the code not working threads, because the truth is the people that have bought the game on friday wanting to play it do deserve to be treated with respect. My big worry is some technical hitch that is out of SI's control happens and you then have thousands of very non understanding fans disgruntled! Please Sega and SI, I understand your reasonings and not wanting to be ripped off by pirates, but don't get this wrong for the fans on the 14th November! We are all very loyal, well most are

Bookmarks