I got to thinking about this after I received a news item that essentially questioned my attendance of the 2016 European Championship final between England and the Netherlands. I'm the Arsenal manager. It's one of the biggest international matches of the cycle, why wouldn't I watch it?
So, I got an idea. Why not have a media outlet invite managers to be guest analysts for a match or for the entire competition. I envision a pre- or post-match press conference type interface, except you're being asked to predict winners of matches and the tournament, identify a team's strength or weakness or how a manager should approach the game, identifying a key injury, or which player needs to have a big game. And after the game identify who stood out to you, what you thought of the match (boring, exciting, predictable), reflect on your own prediction, etc.