Tiger - the issue is there's an abundant amount of posts saying "Steam sucks".
And nobody saying what they think "sucks". It gets into a debate about civil liberties and being forced to install 3rd party software. None of which is anything new on computers. You buy a computer, your first 3rd Party software is the Operating System, Windows or Mac. You then have an internet client, a music client, a video client, etc. and now a game client.
Yeh SI and Sega went with Steam. But in the first post they said it was their best option and forewent anything for FM10 or FM11 until an acceptable solution was presented to them. They've spent 2 or 3 years on this and figuring out the best option for them AND their customers. And they also said the decision was not made lightly. I take that there was absolute war and battles happened over this in the meetings.
At the end of the day, it's what we all have to work with. We're all in the same boat. We all have to get it working.
I'm advocating that any one with issues should really post about what their exact issue is, either here or on the Steam forums. If you don't want to use Steam - then fine. Announce your disposition with DRM and your unwillingness to buy the game. If you're refusing to buy the game because of Steam related issues, I can only urge people to post the exact issue, and contact the support teams already in place, or visit their forums.
It's black and white for me. If you want to play FM12 you need Steam and Internet. If you don't want to install Steam you can't play FM12. And if you don't have the internet you'll have to figure out a way to get it to Authenticate the game, switch to offline mode and enjoy FM12, or else you won't be able to buy it. It's marked clearly on the box "internet connection necessary". Anyone that hasn't got Internet can't download it anyway. Anyone buying it in the shop will see the warning on the front of the box and can say "I don't have internet that game is not for me".
Regards to all the people saying "Steam is great and I have no issues" that's simply because they see all the negativity portrayed by people that have a problem with Steam before they even download or try it out or have downloaded it and can't get it to work and refuse to try and fix it but rather complain instead.