It's kind of Beckham, but it's more ESPN.
ESPN is the gatekeeper of American sports. It's a shame that the EPL rights are owned by Fox Soccer - a premium channel even I can't justify spending money on despite the fact I do enjoy soccer/football and follow Arsenal when I can - because ESPN is part of the basic cable package in every market. They had the rights to the Champions League and they got fair - for our soccer standards - ratings when they are aired. Plus, when they actually bought some real English announcers and not barely-know-the-game American announcers (the 2006 World Cup announcers were pretty awful over here, and I like Dave O'Brien - met him at the
Maui Invitational - but he doesn't really know soccer - it's like he's reading from poorly-researched cue cards) for the games they did air, the quality of their broadcasts increased dramatically.
If ESPN really focuses on and is successful at selling soccer to Americans... well, maybe more people here would follow it and take it seriously.
*ESPN has partial EPL rights to some medicore games, that air at noon England time. So... yeah.
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