Hi, some of you may have seen my posts before, but if not, I'm Ben, and I'm the senior global brand manager for Football Manager at SEGA.
During the development of Football Manger 2009 we (both SEGA and SI) were committed to developing and implementing an effective and simple way to combat the piracy that has taken place on each of the Football Manager titles to date. Due to some mistakes on our part, and some malicious external acts, the method chosen to stop piracy resulted in extensive headaches and difficulty in activating and playing Football Manager 2009. This was the last thing we wanted.
As a result of those issues we have been investigating both revised and totally new anti-piracy and activation solutions for Football Manager 2010. We have not been able to find and test a solution that we can guarantee will provide purchasers of Football Manager 2010 with no issues at all.
Therefore customers that buy genuine Football Manager 2010 boxed copies will be able to play the game with no activation. Players using this route will be required to have the DVD in the drive at all times whilst playing.
People choosing to buy digitally from STEAM will receive a version of the game protected by STEAM’s standard activation and DRM and all the benefits and add –ons you get from activating with STEAM, which Miles deals with below. Activating or buying through STEAM means that you do not need to have the DVD in drive when you play following activation.
Consumers buying the PC version through other digital download partners will receive versions of the game protected by Uniloc and including DRM, containing a much improved system over the one used on FM2009 and fixes to all the common errors experienced. There is not a digital download solution that meets our criteria that is not DRM based, so as we still wanted to provide digital download versions of the game, this was the best solution.
Consumers buying the Mac version through digital download will be able to do this via our normal Mac partner, eSellerate.
Long term we remain committed to finding a solution to the piracy that we see every year with Football Manager on the PC / Mac. We will be working with our community throughout the coming year to test and gather opinion on possible solutions with the aim of finding a way of ensuring that everyone that plays Football Manager games in the future pays a fair price for the game, without hindering their enjoyment of it.