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Declan Barry

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Declan Barry last won the day on September 9 2016

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  1. We ran the same post on our FM Mobile Facebook group. After 3 days here are the results. 678 total votes split up by: 58% already have Netflix 40% do not have Netflix and are not considering a subscription 2% do not have Netflix but are now considering a subscription
  2. I agree a challenger brand needs to advertise more, but SI seem to mostly rely on their current consumer base and a little paid activity to propel the game to the top (basically 90% organic sales). When challenger brands are being so competitive, it’s no wonder SI are losing market share in the area by not investing in acquisition of new customers. For example, I type in “Football” into the App Store and the first thing I see is a Top Eleven ad. I cannot recall SI doing this with FM Mobile. Likewise, relying on your core fan base is fine if the product matches expectations. However, casual players are not satisfied with an outdated UX and match engine vs competitors (3D is always one of the biggest feature asks), and for those that do play PC the game isn’t in depth enough as the feature set has stagnated in recent years. When FMH2006 came out it was based on CM2001. If we take that as the game was 5 years behind the PC version, the progression of the game has now drifted to be probably 15-20 years behind. Therefore, it’s failing to meet the modern expectations of PC players. Coupled with the very little mentions SI give it throughout the year to expose more PC players to the series, it doesn’t take a genius to work out why sales are down.
  3. That’s all well and good but one thing that isn’t answered is why the game is an Netflix exclusive with no option to buy it on the stores? I assume this comes down to the money offered for exclusivity and will never be answered as it’s confidential, but it’s incredibly disappointing that this wasn’t the mentioned. I also feel like if FM Mobile wasn’t hitting sales targets then SI must consider why. The game gets next to no marketing (I see more paid ads on the App Store, TikTok etc… by Soccer Manager), has little thought in the SI marketing team all year round to the people that play the game to engage them to become advocates and has a very limited resource internally vs FM that leads to people getting bored of the game quicker as the game development is slow and there’s aspects that have been neglected for a long time (UX for instance) that would help people to play the game more often and for longer and reduce Churn. Sadly I knew the outcome of this blog would always be blaming sales, but that seems like a cop out and the only way SI could position this to try and win positive sentiment back and not look like they’ve taken the pay check. It also confirms my theory that in a few years FM Touch will likely be replacing FM Mobile for good and we can wave goodbye to the series.
  4. There's still a choice but the choice is now: A) Not buy the game B) Spend 6x more than previously on the game This is of course presuming those fans who buy a Netflix subscription have done so just for the game. But you can argue that Netflix has a huge brand recall, therefore, most of those who don't have Netflix currently are not interested in getting it.
  5. We're seeing the same by the 31k members on the Facebook group too. It seems universal within the community that not many like this move and it's alienating fans further even though the main complaint has always been the price for specific regions.
  6. I think you’re spot on with this. To me it’s about milking every last penny from FM Mobile and attracting the casual fans (how many people will download for free and it rocket up the standings on the app stores’ charts at least temporarily allowing for new people to try it) before eventually killing off the series? With the Unity change and the Mobile series not getting this I dread that FM Mobile will become another FM Touch or FM Console where it’s just a streamlined PC version ported to a new system. I for one would hate this as I don’t have the time to play FM Touch and that’s why I love FM Mobile.
  7. They knew people would be disappointed but are proceeding to allow them to be upset for days until the blog that’s meant to make everything better is released. They’ve had months to prepare for this, surely that’s just a lack of care or they’re not actually bothered about it and want the problem to solve itself.
  8. I could comment and moan on this specific decision but what’s the point. FM Mobile has not occupied the minds of the higher ups for a long time now, starting with the rebrand to Mobile despite running on tablets. They said the vision would become clear but 10+ years later this hasn’t happened as the series has stagnated in both feature set and connection to the community. I feel sorry for Marc Vaughan and the rest of the team delivering FM Mobile every year to a high standard. I applaud them for getting the experience to be so popular that it’s one of the biggest apps in the world with little support from the company. It’s clear to me after so many years of playing the game and running/launching several FM Mobile fan sites and communities, that have reached hundreds of thousands of fans, that the series is seen as an after thought that is only there to maximise profit and margin. This Netflix decision underlines it as apparently the series was available to be bought by the highest bidder without considering the devout players who don’t want a Netflix subscription. The fact that Miles hasn’t already prepared a statement around this and they’re not rushing to do so just underlines the lack of care for the series. I would say that I hope that the feature set is going to blow us out of the park as this new found wealth has been reinvested into the team, but I highly doubt it with Unity around the corner for every series apart from Mobile (surprise, surprise).
  9. Given Champions League football leads to an influx of cash, I’d suggest that an additional €7m Euros over real life is quite stringent. Nice are heavily backed by a rich British owner who tried to buy Chelsea and Man United too, so in my opinion this is realistic. I do agree more financial depth would be great, however, I don’t want it like FM as it would be overkill in a game that the reviews say is already too complicated tactically.
  10. How did you do in the first season? Nice spent a net of €37m this season. Source: Transfermarkt
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