Why did brands like Kodak and Nokia fail? Because they failed to adapt to the market.
Sure many "old" gamers don´t mind the graphics, but if your want to bring in new audience and expand to make the brand even stronger, you need to look at the market.
Football fans are in all agedes, but the graphics are way to outdated, and don´t appeal to the younger generations. Amiga 500 graphics, just don´t cut it.
I´m not taking about fifa 23 graphics, but somethings needs to change if FM on the longer run wants to stay relevant.
When we see Frontier just released F1 Manager with sublime graphics, it really expose what FM are missing. The raceday experience is fantastic!
The immersion into match day in FM, its just not there. The stadium looks horrible, and dont create any atmosphere on match day, it don´t reflects the clubs, and don´t get me started with what is going on, on the pitch. Its like FM gives you minesweeper (old windows game), and force you to pretend its battlefield you are playing.
I strongly suggest that SI put their focus on the matchday experience (graphics) - and cut down development of things like fans satisfaction, analyst, and agents - until the matchday experience are better.