Sponsorship

For the second season I have won the premier league and scottish cup while Celtic only won the league cup. Admittedly it was close - same points and i had one more goal difference but Celtic have toppped the league sponsorship this season. I topped it last season.

It just doesnt seem to make any sense. Also the amount of sponsorship money seems to have gone down considerably from last year even though I got to the firt knockout stages this year of the champions league.

Does anyone know why this might have happened?