How do you recover from bad Morale?

Im very new to this game only started playing a couple of days ago , I started a season with West Ham and everything was going great , we was on an unbeaten streak and sitting happy 4th in the championship , I managed to go quite far in the fa cup aswell , got knocked out by Sunderland in the end.

After that defeat we just kept losing , we are now 15th in the league , all squad Morale is below Poor , some of my best squad members are Abysmal Morale and i dont know what to do to improve this, Ive tried Board Meetings and they just say im being unfair - "we are trying our best " Theirs nothing much more we can do " , Ive tried relaxing the training and giving them a few days of , but nothing is working and we keep losing games still.

Its really frustrating actually cause i shouldent be losing against teams that are bottom of the table and such , any ideas?

advise players they are unlucky when they lose if its at rock bottom

team meeting to encourage players