Reputation problem in Australian Hyundai A-League (FM2010)

Where is the problem with club reputation In Hyundai A-league in fm2010?

I tried to play as Wellington Phoenix in A-League. I finished at 2nd place, played in final match in final series but after the season my club reputation was lower than at the beginning (when board expectations was only “stabilization”).

I thought, that the problem is league reputation. I checked in the editor and found, that Hyundai A-league and final series have 11 reputation. I increased them to 12, tried to play a few seasons, and the problem didn’t disappear. After each season (every season I finished at good place and played in Asian champions league) club’s reputation was lower and lower.

Where is the problem? Maybe lack of national cup in Australia?

For example, whenI played in Finnish league, everything was OK.