Journalists and Agents

In FM2010 for Premiership journalists you had to download an EDT file for them,but looking at the demo you wont have to as the newspapers and names are there for Premiership news reports.

For the agents I am guessing that if they have a high fee rating ie 19 - 20 it means they are going to stick out for a high agents fee and agents with a 1-5 rating will settle for a lower fee

Correct. Although not all media sources will be in the game, and agents are completely made up (despite the fact that I have yet to see one who didn't have Harry Redknapp as favoured personnel :thup)