Please Help - patch 0.2 wants an activation key - has anyone else seen this problem?

I downloaded the 0.2 patch last night, and it all unzipped fine and everything, but when I clicked on the fm10 shortcut on my desktop, it came up with this:

And simultaneously opened this webpage:

Which has this url:

http://salivesupport.uniloc.com/codesupport/error.aspx?code=-249&customername=Sports%20Interactive&productname=Football%20Manager%202010%20Beta%20Certificate

Today, I tried it again, and entered the code from the back of the intruction booklet that comes with the disk. It responded with:

Has anyone else had this problem? What am I supposed to do?

This can happen if you install the wrong patch- you will need to uninstall, reinstall and then find the correect patch ( DVD boxed or digitial download )

That simple?

Thanks v much, I'll try that later on.